Objective
Lacoste wanted to capitalize on the 2022 US Open and drive brand awareness among luxury and fashion-conscious tennis enthusiasts.

Strategy
By targeting riders heading to and from the Open with Journey Ads, we served the right message to the right riders on the right trips at the right times.

Results
The campaign shattered Uber’s first-party benchmarks for CTR and average length of ad exposure. By zeroing in on a key event and targeting hyper-relevant rider destinations, Lacoste drove double-digit lifts in both brand awareness and ad recall.