Objective
Britvic and KFC wanted to drive KFC's category ownership on Uber Eats and increase sales of their new Fruit Shoots product through sales of the KFC Kids' Bucket.

Strategy
By targeting families during core daytime hours and holidays (like half-term and Halloween), KFC and Britvic reached kids at strategic moments.

Results
The campaign resulted in an enormous 84% sales lift for Fruit Shoots and the Kids' Bucket, converting more families as KFC lovers on Uber Eats.