Coca-Cola wins with first-to-market playable ads
Success Story
Coke stood out during the FIFA Women's World Cup with a grocery deal unlocked through game play.
Australia
22.5% New customer redemptions (across both surfaces)
40+ sec Average playing time (Post-Checkout Ad)
90% Game completion rate (Post-Checkout Ad)
New Zealand
21% New customer redemptions (across both surfaces)
72 sec Average playing time (Post-Checkout Ad)
136% Game completion rate (Post-Checkout Ad)
Objective
The iconic brand wanted to stand out in a new way and engage consumers at the 2023 FIFA Women's World Cup in Australia and New Zealand.
Strategy
With the first-to-market Playable Ad, Coca-Cola targeted and engaged sports fans, tourists traveling to the event, and Uber Eats grocery shoppers. Users could play a branded game within a Post-Checkout Ad to unlock a special Coke discount.
Results
Grocery shoppers were particularly engaged with the Playable Ads within the Uber Eats experience. In fact, Coca-Cola game completion rates exceeded 90% – with replays occurring throughout the entire campaign.
Format: Playable Journey Ads, Post-Checkout Ads
Market: Australia, New Zealand
Vertical: CPG/Grocery
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