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Design

In 2024, Uber's Product Design team was honored with two first-place awards from the Silicon Valley UX Awards: Best Mobility Design for the Uber Rides App and Best Digital User Experience for the Uber Eats App.

These accolades celebrate Uber’s commitment to simplicity, engagement, empathy, and design aesthetics—values seamlessly integrated into our platform to empower users to go anywhere and get anything.

A few of our principles

Excerpted from 77 Things, a primer for those who work in Uber Design.

Act responsibly

The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.

Put design at the center

From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.

Say ‘we’ not ‘me’

Our team of motivated and talented individuals is collectively empowered to build extraordinary things.

Inside Design

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Our work

Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.

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Get to know us

Find out how our team has deepened their craft while working at Uber.

  • Cassia Oliveira da Silva

    Sr Product Designer

    “What sets Uber Design apart is its strong foundation in research, combined with a spirit of exploration and creativity. The team is data-driven, innovative, and test-oriented, focusing on creating people-centered designs. Uber’s design philosophy emphasizes the crucial connection between digital systems and real-world outcomes.”

  • Anshul Agarwal

    Sr UX Researcher

    "The global scale and impact of Uber’s Design affects millions of people worldwide, making our work feel highly impactful and challenging."

  • Cheryl Locke

    Staff Content Designer

    “There’s a deep respect for the people, the craft, and the process that goes into designing high-quality products here. I’m surrounded by smart and dedicated people who are experts at what they do. I never lose sight of the fact that we’ve been brought together because of our complementary skills. My team makes me feel like my perspective matters and they give me the courage to go outside my comfort zone.”

  • Ali Nolan

    Product Designer

    "The Uber design team consists of a variety of folks with different experiences and strengths but with the common desire to support and help each other grow. Even across teams, I've met designers willing to give feedback and collaborate outside of projects with the goal of wanting all of our products to be consistent for a holistic, seamless user experience."

  • Julian Jordan

    Sr UX Researcher

    "Uber Design is a special place because our team has the attention to detail that is needed to keep all the diverse modalities and verticals flowing together."

  • Paula Pinhatti

    Product Designer

    "Working at Uber I have the opportunity to engage in a balanced mix of challenging, high-impact projects, along with solid direction and guidance. Every day, I find myself learning something new from my colleagues and their work, which makes this experience incredibly enriching."

  • Parvaneh Toghiani

    Principal Product Designer

    "Uber is an amazing place to grow as a designer, with real-world problems to solve, a supportive team of mentors, and a solid design platform that lets you focus on bigger UX challenges. For those ready to put in the work, it’s full of opportunities to step up, take ownership, and make a real impact."

  • Erica Kong

    Product Designer

    "Uber hosts an innovative environment, solving diverse problems that gives endless opportunities for their designers to have global impact. I appreciate Uber's investment for career development through internal mentorships and programs, allowing designers to continuously grow their skillset."

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Explore our Design teams

  • Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.

  • Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.

  • A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.

Reimagine with us