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Uber raises the stakes for the Melbourne Cup Carnival

1October,2018 / Melbourne

Put on your party shoes, tighten your ties, and fasten your fascinators—the Melbourne Cup Carnival is just around the track.
Taking place from 3-10 November at Flemington Racecourse, Cup Week boasts a plethora of activities to suit everyone, from horse-racing fans and culture vultures, to families and fashionistas. 
We’re proud to partner up again with the Victoria Racing Club as the official rideshare partner of the Melbourne Cup Carnival for the next three years. 
Uber moves the nation—for a race that stops a nation™. In 2017, we helped move thousands of people during Cup Week. We continue to raise the stakes this year—with Uber Rides, Uber Chopper and Uber Pickup and Dropoff Zones. 
Enjoy the ultimate Uber experience, on and off the track. Here’s a preview of what to expect during Cup Week: 
Uber Pickup and Dropoff Zones
Get to and from Flemington reliably, with one of our three Uber Pickup and Dropoff Zones located around the racecourse. Strike a pose, move to the beat, and be entertained as you wait for your Uber to arrive: we’ll have interactive artworks, musical entertainment, and free  treats for the road to keep everyone in a festive mood. We’re also teaming up with DrinkWise to provide complimentary bottled water and non-alcoholic beverages to keep punters hydrated.
Getting on track
Don’t miss a moment of carnival action. Request a ride to Flemington with UberX or Uber Pool to Flemington Racecourse (Uber Pool will not be available from the event). 
Set Main Gate as your destination if you’re heading to:
The Birdcage
The Rails 
The Nursery
Set Hill Gate as your destination if you’re heading to:
General admission
The Park
Set  Elms Gate as your destination if you’re heading to:
Trackside
The Winning Post 
Members Stand 
The finishing line
Time to race out? Find the closest Uber Pickup and Dropoff Zone near you by following the signs onsite or checking your Uber app for prompts.
Uber Chopper—the fastest way off the track
Beat the traffic and take to the skies, with Uber Chopper on Demand. Thanks to our friends Microflite, we’re offering carnival-goers a daily helicopter service from the Main Gate at Flemington Racecourse to the Melbourne Helipad at Batman Park (opposite Crown Casino). 
Chopper rides are priced at $1000 one way and seat up to six passengers (this fare is subsidised by Uber in partnership with Microflite). Be quick—only a limited number of Uber Chopper on Demand rides are available on each race day. 
How it works:
Head to the Main Gate – Uber Pickup and Dropoff Zone.
Open your Uber app and select the ‘Chopper’ option.
Set your destination to ‘Crown’ and accept the payment option.
Once your request is confirmed, you’ll be asked to meet one of our team members at the pickup point.
Your Uber Chopper is ready for take off: strap yourself in and enjoy the ride!
Win a chopper ride for you and four mates!
Want to reach for the skies? Thanks to our friends at Microflite, we’re giving away 1 free chopper ride out of Flemington Racecourse each day during the carnival, for you and four lucky friends.
To enter:
Request an Uber Ride and set your destination to Flemington Racecourse. 
Once you arrive at an Uber Pickup and Dropoff Zone, take a photo at the Zone using your smartphone.
 Upload your photo to your Instagram account by 1:30pm on each race day (your profile must be set to ‘public’).
In the caption, use the hashtag #SeeYouSoon, tag @Uber_ Australia and tag four mates you’d like to share this ride with.
Winner’s will be selected and notified by 2pm each day. The winning image will be  chosen based on three criteria:
Best use of incorporating the Uber brand
Creativity and energy shown via the entry 
How well it fits the brief that incorporates ‘‘See you soon’
View our T&Cs section for more information.
From your front door to the finishing line, from the fashion field to a fancy party—let Uber get you there reliably, so you can always say ‘see you soon.’