This month, Matthew Price has been announced as General Manager of Uber’s rides businesses in Canada.

As General Manager, Matthew’s priorities will be:

  • Maintaining Uber’s leading position as the most reliable and dependable rideshare platform across Canada;
  • Deepening driver and rider engagement through transformative programs such as Rewards (riders) and Uber Pro (drivers), as well as new products and features;
  • Expanding into new markets;
  • Continuing to put safety at the heart of everything we do;
  • Partnering with government and the broader community on the future of cities.

Canada is an important market for Uber’s rideshare business with more than 3 million people using it on a regular basis across 18 cities. 

Matthew has been with Uber since 2015 and most recently he was the Head of Strategy and Planning for Northern & Eastern Europe, based in London, UK. Prior to Uber, Matthew was a strategy consultant at Monitor Group and Monitor Deloitte. He served Global 1000 clients across the media, technology, consumer products and telecom industries, focused on engagements aimed at unlocking and accelerating growth. 

Matthew holds an MBA with Distinction from INSEAD Business School (France & Singapore) and received a Bachelor of Commerce with First Class Honours from Queen’s University (Canada).

During Matthew’s time at Uber he’s helped to lead the transformation in Europe of distributed start-up to integrated multinational.  Matthew’s team partnered with Uber leadership across 15 countries to develop strategy and drive effective execution, while leading some of Uber’s most strategic cross-functional programmes.

“I’m genuinely honoured to take on this new role. The opportunity to return to Canada and lead our business across this great country is a real privilege,” Matthew said. 

“I’m looking forward to do everything I can to better serve the riders and drivers who rely on Uber every day. I’m also looking forward to how we can continue working with governments and the broader community to improve how people move around our cities.” 

“Over the next 12 months we will continue improving Uber’s products to help more people in Canada get from A to B — while continuing to expand to more locations.”