Uber Taxi Teams up with Louis Koo to Help HongKongers Commute Effortlessly
Written byUber Taxi and Louis Koo have teamed up to highlight the ease of using the Uber app for daily commutes. Louis Koo is starring in a campaign entitled “Skip the Kung Fu!”, which emphasises how Uber Taxi can help Hong Kong residents get around town comfortably and hassle-free.
Louis recently stoked concerns when he announced plans to retire from martial arts in a short video posted to his own social media platform. Today, the city breathed a sigh of relief as Louis revealed that the only martial arts he’s leaving behind are those required to be used during daily commute.
Uber Taxi x Louis Koo to promote effortless commute
“Skip the Kung Fu!” is the first collaborative campaign between Louis Koo and Uber Taxi, its promotional video and print ads have already appeared on various outdoor advertising venues and online channels across Hong Kong starting tomorrow (28 September). The promotional video opens with Hong Kongers twisting, bending, turning, and using different sorts of Kung Fu (In cantonese, Kung Fu also means “effort”) to try and hail a taxi on the street. In contrast to the chaos, Louis calmly opens his Uber app, orders an Uber Taxi at the easy tap of a button, and “skips” all the struggles of flagging down a taxi.
“Our latest promotional video was inspired by Louis’ latest Kung Fu blockbuster, and we were honoured to have Louis join the project as our protagonist. Uber has been in Hong Kong for over a decade, we understand the various roadblocks Hong Kongers encounter when commuting, and the “Kung Fu” that it often requires. We hope this promotional video will resonate with the public and encourage them to use the Uber app and enjoy an effortless, painless, commute with Uber Taxi” said Estyn Chung, General Manager of Uber HK.
Uber Taxi x Louis Koo Launch “Goodbye to Kung Fu” Hologram Cards and Offer Total of HKD 1 million in Promotions
To celebrate the launch of the new promotional video, Uber is providing a limited edition set of 5 designs of Uber Taxi x Louis Koo “Goodbye to Kung Fu” hologram cards, marking a departure from the stress of commuting. From September 28 to October 2, a total of 50,000 hologram cards will be given away at flash mob events at over 40 locations across various districts. Each card includes a HK$20 Uber Taxi promo code, which can be redeemed by both new and existing Uber users (one-time use by each user only). A total of HK$1,000,000 worth of promo codes will be made available to the Hong Kong public.
Hong Kongers can visit the designated locations on the following dates and times to find the Uber Taxi promotional taxi and (free of charge) card vending machines. Each person is eligible for one chance to use the card vending machine to get a “Uber Taxi x Louis Koo Limited Edition Goodbye to Kung Fu” hologram card. Limited stock, available until supplies run out.
Distribution Locations and Time for “Uber Taxi x Louis Koo Limited Edition Kung Fu-style Hologram Cards”
日期 | 時間 | 派發地點 |
28 September (Sat) | 2-9pm (Full Day) | Bank Centre, Mong Kok |
Central Pier near AIA Carnival, Central | ||
Haiphong Road, Tsim Sha Tsui | ||
Kwai Chung Plaza, Kwai Fong | ||
Lockhart Road Pedestrian area behind Sogo, Causeway Bay | ||
Sha Tin MTR Station Exit B | ||
Sai Yeung Choi South Street, Mong Kok | ||
Lo Tak Court, Tsuen Wan | ||
Hennessy Road (outside Wan Chai Computer Centre), Wan Chai | ||
Wong Tai Sin MTR Station Exit A and E | ||
29 September (Sun)
|
12-9pm(Full Day) | Bank Centre, Mong Kok |
Central Pier near AIA Carnival, Central | ||
Haiphong Road, Tsim Sha Tsui | ||
Kwai Chung Plaza, Kwai Fong | ||
Lockhart Road Pedestrian area behind Sogo, Causeway Bay | ||
Outside of Wong Tai Sin Temple | ||
Tong Chun Street (outside PopCorn), Tseung Kwan O | ||
Sha Tin MTR Station Exit B | ||
Sai Yeung Choi South Street, Mong Kok | ||
Wan Chai Hennessy Road | ||
30 September (Mon)
|
12-9pm(Full Day) | Bank Centre, Mong Kok |
Central Pier near AIA Carnival, Central | ||
Haiphong Road, Tsim Sha Tsui | ||
Kwai Chung Plaza, Kwai Fong | ||
Lockhart Road Pedestrian area behind Sogo, Causeway Bay | ||
12-4pm | Pioneer Centre, Prince Edward | |
Lo Tak Court, Tsuen Wan | ||
Hang Hau MTR Station Exit A | ||
Taikoo Shing Road, outside of East Hong Kong and opposite to Ming Kung Mansion, Taikoo Shing | ||
The Goldmark, Causeway Bay | ||
5-9pm | Prince Edward MTR Station Exit C2 | |
KOLOUR (City Landmark) Phase 1 entrance, Tsuen Wan | ||
Tseung Kwan O Plaza towards Beverly Garden U-turn, Tseung Kwan O | ||
Kornhill Plaza (Taikoo Station) | ||
Times Square Russell Street pedestrian area, Causeway Bay | ||
1 October (Tue) | 12-9pm(Full Day) | Bank Centre, Mong Kok |
Central Pier near AIA Carnival, Central | ||
Haiphong Road, Tsim Sha Tsui | ||
Kwai Chung Plaza, Kwai Fong | ||
Lockhart Road Pedestrian area behind Sogo, Causeway Bay | ||
Langham Place, Mong Kok | ||
Times Square, Causeway Bay | ||
San Hui (near the cinemas), Tuen Mun | ||
Sai Kung Pier | ||
12-4pm | Star Ferry Pier, Tsim Sha Tsui | |
5-9pm | The One, Tsim Sha Tsui | |
2 October (Wed) | 12-9pm(Full Day) | Bank Centre, Mong Kok |
Central Pier near AIA Carnival, Central | ||
Haiphong Road, Tsim Sha Tsui | ||
Kwai Chung Plaza, Kwai Fong | ||
Lockhart Road Pedestrian area behind Sogo, Causeway Bay | ||
12-4pm | Hennessy Road (outside of Wan Chai Computer Centre), Wan Chai | |
Theatre Lane, Central | ||
Kwun Tong MTR Station Exit B | ||
Hoi Kwong Street, Quarry Bay | ||
Kowloon Tong MTR Station Exit F | ||
5-9pm | Wan Chai MTR Station Exit A5/A3 | |
Peder Street, Central | ||
Kwun Tong MTR Station Exit A Yumin Place | ||
Quarry Bay MTR Station Exit A | ||
Kowloon Tong MTR Station Exit H |
*Promotional activities and promotion codes are subject to terms and conditions. Each Uber user can only use the promotion code once.