Building with heart: How Abhinav is growing Uber for Business across India and South Asia

Meet Abhinav Mittoo: a dedicated dad of two (plus a furry family member), a passionate musician who composes and plays guitar in his home studio, and a yoga practitioner learning the art of patience through his daily practice. “It’s not about how many poses you flow through,” Abhinav shares, “but finding the ability to move with patience, free from expectations, and allowing time to unfold. It’s about the patience to hold steady, embracing each moment through the practice.”

This philosophy of focus, intentional movement, and long-term vision has been instrumental in Abhinav’s approach to driving Uber for Business (U4B) across India and South Asia. As Senior Country Manager, he leads with the same steady resolve, channeling these principles into U4B’s growth across the region. We sat down with Abhinav to learn more about his vision for U4B and how today’s efforts are laying the foundation for tomorrow’s success.

How are you building and growing U4B in India today?

“Having laid the groundwork, we are now focused on leveling up. Our approach is to tailor the Uber for Business platform to the specific needs of India’s business mobility landscape. This means adapting to the demands of various industries and empowering companies to embrace technology for smoother, more efficient operations. By meeting the unique mobility requirements of Indian businesses, we are driving transformation and setting a strong foundation for growth.”

How does U4B provide value to its customers?

“For companies adopting new tools and technologies, we have designed Uber for Business to seamlessly complement and elevate their existing systems. U4B’s platform empowers organizations to consumerize Uber’s extensive network, achieving unmatched scale and agility. By leveraging data integration, automation, and comprehensive reporting, U4B enhances the employee mobility experience, making it more streamlined and responsive. Insights from our customers consistently validate the impact U4B delivers, reinforcing how it drives both operational efficiency and employee satisfaction across the board.”

How is working at U4B different from other B2B companies?

“Working at Uber for Business combines the agility of a B2C brand with the structure of a B2B company. At U4B, we have the freedom to think creatively and drive impact quickly, which is rare in traditional B2B settings. Whether designing unique sales strategies, collaborating with cross-functional teams, or feeding customer insights directly into product development, the impact of our work is immediate and visible. Uber’s support encourages calculated risk-taking and learning from quick iterations, allowing us to create meaningful solutions that transform how businesses move and operate.”

How does U4B in India contribute to Uber’s global priorities?

“Our global priorities at Uber focus on accelerating growth and innovating future products, with a strong emphasis on expanding mobility services. U4B’s work in India is integral to this vision, offering valuable insights and applications that drive our B2B offerings forward. Every product we develop considers the potential impact on our B2B customers, unlocking new opportunities and enhancing our value in the B2B space. As our products evolve, they provide increasingly compelling benefits to U4B customers and strengthen our sales team’s value proposition, making our solutions more impactful on a global scale.”

What is your favorite Uber value?

“As I build Uber for Business, the value I connect with most is Build with heart. To me, this means approaching work with authenticity, compassion, and the courage to challenge norms. It’s about creating a strong foundation and ensuring we’re moving in the right direction. I see this commitment across Uber, from our CEO – Dara Khosrowshahi to my team and the cross-functional leaders I work with every day.”

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