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Engineering, Backend, Data / ML, Uber AI

Enhancing Personalized CRM Communication with Contextual Bandit Strategies

March 27 / Global
Featured image for Enhancing Personalized CRM Communication with Contextual Bandit Strategies
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Figure 1: The illustration of email variants generated by combining different alternate values of each component.
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Figure 2: The architecture of the personalized CRM communication solution with contextual bandit strategies.
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Figure 3: An overview of the XGBoost model and for optimized variant selection.
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Figure 4: Three stages of variant content feature generation.
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Figure 5: Users can freely configure a combination of a ML model and a post-processing approach to predict the best content variants.
LJ (Lin) He

LJ (Lin) He

LJ (Lin) He is a Senior Software Engineer of Creative Optimization Platform, based in Seattle.

Yifeng Wu

Yifeng Wu

Yifeng Wu is a Senior Applied Scientist on the Marketing Data Science team. Yifeng works on building the creative optimization platform and real time bidding strategies on display channels using causal inference. Yifeng is a contributor to Orbit.

Gaurav Jindal

Gaurav Jindal

Gaurav Jindal is a Software Engineer II of Creative Optimization Platform.

Posted by LJ (Lin) He, Yifeng Wu, Gaurav Jindal