Top Restaurant Marketing Trends to Try in 2025

A new year brings plenty of new opportunities to grow your business—as well as new restaurant marketing trends to tap into to help make the most of your efforts.

These trends are a reflection of what modern customers want from local restaurants and their food. Understanding them—and implementing them—will show customers you’re aligned with their interests and ready to satisfy them.

Let’s take a look at 6 restaurant marketing strategies for 2025 and how you can apply them to your restaurant.¹

Social media continues to grow and remains a powerful tool to help build your restaurant and customer base.

Content that’s lo-fi, authentic, and highlights the people behind the business tends to be effective on platforms like Instagram and TikTok. What sets your restaurant apart from your competitors? Try to make social content that highlights your differences and gives your employees a chance to shine.

The other important step is actively engaging with your customers online. If they comment on your video, replying to them can increase engagement. Create a strong brand identity with a unique tone of voice so your communication feels authentic and helps people associate your content with your restaurant.

By reviewing your sales data and food cost percentage in Uber Eats Manager, you should be able to identify your most popular menu items. Use that knowledge to your advantage by making sure those dishes are among the first things customers see when they’re browsing your menu.

In Uber Eats Manager, you can update your menu to change the order of appearance and photography of dishes. The same principles apply to your website and in-store menus.

Similarly, if you know that a menu item gets rave reviews but isn’t ordered very frequently, try giving it a better spot in your menu.

More than 7 million Australians placed an order on Uber Eats in 2024.² Uber Eats Manager lets you advertise and promote your restaurant directly to these people via ads and offers.

Ads can help restaurants appear higher in users’ feeds on the Uber Eats app. Using this feature can help promote your restaurant to potential customers as they’re hungry and browsing. They’re an easy, efficient and cost effective way to promote your restaurant, and let you reach your customers directly.

The results speak for themselves. Restaurants that run ads on Uber Eats can increase their orders by up to 14%.³

Meanwhile, Uber Eats Manager offers let you run special deals and promotions like “Buy 1, get 1 free” and “Free item with purchase”.

Customers can search the Uber Eats app by offers, seeing only the restaurants that are running promotions like this—making them a great way to advertise to customers who are actively looking for good value deals.
Certain offers like “Spend more, save more” can encourage customers to place more and larger orders. And restaurants that run offers can see up to 86% more orders on Uber Eats.³

Gone are the days when restaurants only served food. More and more venues are monetising their unique selling points outside of the kitchen by offering things like cooking classes or selling special sauces.

If this sort of thing doesn’t work for your restaurant, there are other approaches you could try. Create a pop-up dining experience in a cool location. Partner with another local business to offer special co-created dishes. Collaborate with a local theatre or small business to cater one of their events.

Using technology smartly can bring huge benefits to your restaurant. If you’re using Uber Eats Manager you’re already on your way to checking this step off, but there are other 2025 marketing trends that you can take advantage of.

In-store, explore programs that help you manage bookings or use QR codes for digital menus. Or consider creating a digital loyalty program—run via email or SMS—that rewards customers for ordering from you regularly.

Personalisation is a big trend in 2025 and can help you connect with your customers.

For example, by reviewing sales data in the Performance section of Uber Eats Manager, you can identify top-selling items and consider running promotions on menu items that resonate most with your customers.

Another way to enhance customer’s experience is through Menu Customisations, a feature on Uber Eats Manager that allows you to offer additional options like sauces, toppings, meats, and flavors. By giving customers more choices, you can attract more orders and cater to a wider range of preferences.

Build stronger relationships with your customers by engaging with ratings and reviews. Responding to feedback shows that you value their opinions and care about improving their experience, which can help foster customer loyalty and encourage repeat orders.

The common thread running through most of the 2025 restaurant marketing trends is personalisation and customisation. No matter which of these marketing strategies you try, remember to do it in a way that highlights what makes your restaurant unique.

You’re showing potential customers that your restaurant really “gets” them, which can make all the difference when they’re hungry and scrolling for their next meal.

¹The marketing trends, projected sales, order increase percentages and other outcomes referred to in this article are for informational purposes only and do not guarantee specific results. You should assess your own business needs and consult with professionals as needed. All marketing efforts should comply with applicable laws, regulations, and Uber’s terms and policies. Uber is not responsible for any business decisions made based on information in this article.

²Based on internal data from the total number of distinct Eaters who placed an order between 1 January 2024 and 31 December 2024 in Australia.

³Based on internal performance data across all restaurants on Uber Eats in Australia and New Zealand between 1 July 2023 and 30 June 2024.