Cher lends her globally renowned visage and voice to the new Uber Eats campaign which premiered on prime time television in Australia. 

The film opens with the legendary Oscar, Emmy and Grammy winner walking past golden architraves including gold records and gold sequined boots humming her 1989 hit If I Could Turn Back Time and gazing longingly into a mirror before pulling out her phone and searching for a time machine.

Her daydream is interrupted by the doorbell. While opening the door and looking inside an Uber Eats bag, Cher discovers a time machine and commands the retro-looking contraption to “Take me back to the 80s”.

In a whirl of sparks and flashing lights, the transcendent performer is transported back in time to the 1680s with Cher on top of a cannon (an homage to her iconic music video clip filmed atop the USS Missouri). The muddied locals are confused by her appearance, noting, “She’s both young and old at the same time.” They soon decry that she must be a witch!

Objecting to that characterisation, Cher protests – “I’m not a witch, I’m an icon,” but the locals don’t believe her – commencing a hurried trial and stripping Cher of her knee high boots. Flickering flames precede frenzied scenes of chanting crowds before we jump back to the present day where Cher continues to hum her famous track while cooking with thyme.

“I get approached to do commercials all the time – but the creativity and hilarity that Uber Eats presented appealed to me right away. I am really proud of the final product. I sincerely hope Uber will get me back my boots,” said Cher.

“There’s not a single syllable in showbiz that projects more starpower than Cher. We reached for the stars and found a way to bring one of her most nostalgic songs and some of Cher’s most iconic outfits from her enduring career into our latest campaign. This is a high watermark for our Get Almost, Almost Anything series. Cher’s performance reminds audiences that while Uber Eats can get you thyme delivered, we can’t turn back time – and as it turns out that’s probably a good thing,” said Uber Eats Brand Lead ANZ, Channa Goonasekara.

“Uber Eats is on a mission to bring people thyme and to save them time, I can think of no better ambassador than Cher. Given her timeless appeal it is our hope that this campaign will resonate instantly and remind Australians of the host of everyday items you can get delivered with Uber Eats,” said Uber Head of Marketing, Nicole Bardsley.  

The 60-second launch film will be followed with shorter narratives as well as social media and out of home assets.