In the competitive world of corporate travel, efficiency and precision are paramount. At Uber, we’ve recognized a specific need within this sector: senior executives and their assistants require a streamlined and reliable booking experience. To address this, we developed the Delegate Booking tool, a significant enhancement to our platform designed to empower executive assistants (EAs) to manage travel with ease and precision.

Recognizing the unique challenges faced by EAs tasked with arranging travel for their executives, we saw a significant opportunity to enhance their experience. Traditionally, EAs relied on multiple third-party services to meet the sophisticated demands of executive travel, striving to provide high-quality, seamless journeys. With the introduction of our Delegate Booking tool, we have elevated Uber’s offerings to align with the premium standards expected in executive travel, enhancing control over trip modifications and communications for a superior service experience. 

Our main focus was to evolve the existing architecture to accommodate the participant model in the trip booking process, aimed at enhancing flexibility and inclusivity. The objective was to develop a seamless integration that allows executive assistants to manage bookings effortlessly, while maintaining the high-quality experience for executives. This advancement necessitated a strategic transformation in how our platform manages user roles and permissions, reinforcing our commitment to a more adaptable and user-friendly service.

Our platform was originally designed with a simple and user-centric model: the person booking the ride is intimately involved in all stages of the journey. To introduce Delegate Booking, a feature that enhances flexibility and inclusivity, we embraced the challenge of innovating across our ecosystem. This expansive upgrade spanned over 30 services and 5 different platforms, integrating a diverse array of technologies from backend systems like GO, Java®, and Node, to frontend applications such as Fusion, iOS®, and Android®. This holistic transformation not only broadens our service capabilities but also enriches the user experience.

The Delegate Booking tool integrates deeply with our existing infrastructure:

Figure 3: Flow diagram following the request for a ride from an EA for their executive.

The introduction of Delegate Booking has not only improved our service offering, but has also opened up new avenues for feature expansion. We are now exploring how these changes can benefit other user groups, such as office managers or team coordinators, who may also require similar functionalities.

This feature introduces a delightful unlock of a segment where trips can be conveniently booked by another party while the payment is gracefully managed by the rider. This offers both flexibility and ease, enriching the user experience.

The introduction of delegate booking by Uber marks a significant advancement in our service offerings, particularly for executive travel. This feature responds to the evolving needs of our clientele. By empowering executive assistants to efficiently manage travel arrangements through the Uber platform, we strive to  simplify logistics while enhancing user satisfaction and loyalty.

This innovation is not just about adding a new feature—it’s about transforming how business is done. It underscores our commitment to continuous improvement and customer-centric solutions. We will continue to refine this technology, exploring new use cases and expanding its capabilities to meet the demands of a dynamic corporate world.

I would like to extend my heartfelt thanks to Saravanan Balasubramanian, Anshu Kumar,Ning Cao &  Isha Khanna for their invaluable contributions to this blog. Their dedicated efforts in reviewing the content and providing insightful feedback were instrumental in shaping the final version.