Connecting with your audience with Tiger Brands’ CMO

How can we boost audience engagement and fill those seats from the home office? With digital overstimulation and Zoom fatigue starting to settle in during this global work from home experiment, we decided to look at how exactly we can retain our audience’s interest and boost their engagement with digital content and virtual events.

During this webinar, our marketing and events experts shared their top tips to keep your audience connected. Heidi Myers, Uber for Business Marketing Lead and Becky Opdyke, Chief Marketing Officer at Tiger Brands delved into how they’re currently tackling the COVID slump with their audiences. 

This article sums up our key takeaways from the webinar. Curious to learn more? Keep reading!

Becky is a committed and versatile leader with broad marketing experience in growth-oriented international businesses. Her multidisciplinary skill set combines strategy development, innovation, and building consumer insights, so we asked her how she’s leading Tiger Brands as CMO through this period of change.  

For more insight on how to overcome a disconnected audience with digital events head over to the webinar. Top learnings include how to keep your audience engaged and connected and key insight to boosting virtual events and webinar attendance.

In terms of key learnings, nothing beats the experts’ first hand experience.  From our conversation with Becky, we’ve got some more insight on how to pivot and drive the brand forwards through the changes this year has brought… 

One of the key learnings from this year is the importance of listening to and understanding consumer needs. The next step being to communicate the findings from whatever data picked up from research across social channels – and to communicate it through relevant content. This not only shows that you adapt as a brand to your consumer needs but that you also pivot your strategy to current buying habits.

However challenging the role of the event manager this year, there have been positive changes as a result of doing business a little differently during the pandemic. Being able to navigate from a more or less static way of working to hybrid working environment and balance has been beneficial for individuals working in the team, and results with clients and partners.

When it comes to long term effects for marketing and events, media buying and habits have become more dynamic. There has been a shift in consumer behaviour being more reactive. Whilst we move our way out of the pandemic, focussing on a hybrid approach to your team’s internal ways of working, strategic planning and liaison with partners will be key.

Looking for a full house for your next virtual event? The solution could be as simple as offering attendees a voucher for Uber Eats to fill those seats – keeping your audience engaged and fed!

Vouchers for your virtual events are easy to create and redeem, cater for all budgets and you only pay when they’re used. Offering coffee or lunch to your participants is a great way to pick up the tab and watch your sign-ups (literally) go up!

Curious to see how Uber for Business can make your experience more memorable?