Lacoste's campaign is a Grand Slam
Success Story
This luxury apparel brand used Journey Ads to target a captive audience on the go during the US Open.
+30% brand awareness
+25% ad recall
~102 average seconds of ad exposure
Objective
Lacoste wanted to capitalize on the 2022 US Open and drive brand awareness among luxury and fashion-conscious tennis enthusiasts.
Strategy
By targeting riders heading to and from the Open with Journey Ads, we served the right message to the right riders on the right trips at the right times.
Results
The campaign shattered Uber’s first-party benchmarks for CTR and average length of ad exposure. By zeroing in on a key event and targeting hyper-relevant rider destinations, Lacoste drove double-digit lifts in both brand awareness and ad recall.
Format: Journey Ads
Market: US
Vertical: Retail
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