QSR breakfast campaign serves up sales and market share
Success Story
One global quick-service restaurant used BOGO offers and Sponsored Listings to boost its brand position on Uber Eats.
18% Lift in sales of featured menu item
40% Increase in breakfast share during flight
443K New eaters retained
Objective
A global quick service restaurant wanted to increase sales and share of breakfast orders on Uber Eats.
Strategy
Leading a multi-pronged approach with BOGO offers boosted the brand's position in-feed to a top 5 spot.
Results
Sponsored Listings generated over a 9x ROAS, more than doubling orders and sales. And as a result of their top of feed positioning in searches, the QSR successfully gained share of the breakfast market with 43% of BOGO offers redeemed by new Eaters and 29% going on to become repeat customers during post conversion.
Format: Sponsored Items
Market: USA
Vertical: CPG/Grocery