Objective
Visit The USA wanted to inspire French travelers to make North America their next destination.

Strategy
Visit The USA highlighted top tourist cities in the United States through on-ride Journey Ad videos. They specifically targeted people who frequently travel internationally with Uber as well as those who order fine American food through Uber Eats.

Results
In addition to high engagement (nearly 2x the time spent watching ads vs benchmarks), the advertising provided actionable insights for future campaigns. Visit The USA learned which cities resonated most in ads (Boston), the locations where their ads were best received (transportation hubs), and that people in smaller French cities were just as (if not more) interested in traveling to the USA as those in big cities.