Objective
CANAL VOD was looking to generate awareness for their latest CANAL+ film releases among a stay-at-home audience.

Strategy
With a play on words, the streaming service targeted Uber Eats users (specifically those who order at night) with Post-Checkout Ads. The video creative encouraged a night in watching CANAL+ movies and shows.

Results
These late-night Eaters were a natural fit for the entertainment campaign. By targeting weekend evenings specifically, CANAL+ drove awareness precisely when people were planning their big night in.