Design
In 2024, Uber's Product Design team was honored with two first-place awards from the Silicon Valley UX Awards: Best Mobility Design for the Uber Rides App and Best Digital User Experience for the Uber Eats App.
These accolades celebrate Uber’s commitment to simplicity, engagement, empathy, and design aesthetics—values seamlessly integrated into our platform to empower users to go anywhere and get anything.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
Act responsibly
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
Inside Design
Design systems that spark joy
Maria Hristoforova shares the journey of refining our Design System to be both functional and delightful at scale.
Designing for Inclusivity: The Intersection of Equity and UX for Mobility
In this episode of Designing for Movement: The Mobility UX Podcast, Erica Ellis, Senior Manager and Head of Product Equity Design, and Briana Gilmore, Head of Public Policy, Accessibility & Marginalized Communities, join host Julian Brinkley as they discuss our efforts to create an accessible platform, the role of companies such as Uber in driving positive change in the transportation industry, and the intersection of equity and design in the tech industry.
A11y Camp Bay Area: Making tech experiences better for everyone
Focusing on users with different abilities and covering digital accessibility topics from desktop software, mobile apps, social media, and everything in between, we're excited to continue our journey to make tech driven experiences better for everyone.
Measuring the success of a design system at scale
At Uber, we strive to use our ready-made design components as much as possible, but what metrics do you use to define an organization’s design quality expectations? Principal Product Designer Engineer, Vietanh Nguyen shares what it takes to make design quality at scale possible.
Taking a leap of faith in choosing a career path and investing in research with Jing Jing Tan
"There's so much optionality out there. Until you've made that conviction to pursue your passion, you might not be aware of those options," shares Jing Jing Tan, a self-proclaimed psychology geek currently leading user research at Uber Eats in Toronto.
Evolving systems with data and heart
We've built a cross-platform design system with hundreds of thousands of weekly Figma inserts and an accompanying super plugin. But like everyone, we started with only a few components and multiple one-off plugins. We've carefully matured our design system through data and heart. Yet it hasn't been always straightforward.
Driving influence as a Designer
Senior Designer, Leslie Luo, shares lessons from working across Uber's product ecosystem about how to effectively collaborate with partners and drive impact.
Weaving equity into the way the world moves
Shift unequal power dynamics. Recognize how your identity informs your perspective. Prioritize your impact over your intentions.
These are 3 principles behind our quickly growing Product Equity team, established as part of our commitment to fight racism with technology.
A blueprint for success: Designing user experiences at Uber
Are you stepping into a new role or looking for a fresh approach to your current job? In the latest Digital Workplace Impact podcast, our very-own Andrea Baltazar, Senior Manager of Product Design, shares her blueprint for an effective first 100 days with any organization.
Design in the Community
Senior Motion Designer, Sylvia Yang, teaches animation and illustration in this Skillshare series. Learn how to get creative and use the latest state-of-the-art software to create smooth movement and expressiveness with your animations.
Our work
Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.
From patterns to platform
A behind-the-scenes look at 77 Things
The inspiration behind our brand redesign
Telling Uber’s story for our IPO
Get to know us
Find out how our team has deepened their craft while working at Uber.
Cassia Oliveira da Silva
Sr Product Designer
“What sets Uber Design apart is its strong foundation in research, combined with a spirit of exploration and creativity. The team is data-driven, innovative, and test-oriented, focusing on creating people-centered designs. Uber’s design philosophy emphasizes the crucial connection between digital systems and real-world outcomes.”
Anshul Agarwal
Sr UX Researcher
"The global scale and impact of Uber’s Design affects millions of people worldwide, making our work feel highly impactful and challenging."
Cheryl Locke
Staff Content Designer
“There’s a deep respect for the people, the craft, and the process that goes into designing high-quality products here. I’m surrounded by smart and dedicated people who are experts at what they do. I never lose sight of the fact that we’ve been brought together because of our complementary skills. My team makes me feel like my perspective matters and they give me the courage to go outside my comfort zone.”
Ali Nolan
Product Designer
"The Uber design team consists of a variety of folks with different experiences and strengths but with the common desire to support and help each other grow. Even across teams, I've met designers willing to give feedback and collaborate outside of projects with the goal of wanting all of our products to be consistent for a holistic, seamless user experience."
Julian Jordan
Sr UX Researcher
"Uber Design is a special place because our team has the attention to detail that is needed to keep all the diverse modalities and verticals flowing together."
Paula Pinhatti
Product Designer
"Working at Uber I have the opportunity to engage in a balanced mix of challenging, high-impact projects, along with solid direction and guidance. Every day, I find myself learning something new from my colleagues and their work, which makes this experience incredibly enriching."
Parvaneh Toghiani
Principal Product Designer
"Uber is an amazing place to grow as a designer, with real-world problems to solve, a supportive team of mentors, and a solid design platform that lets you focus on bigger UX challenges. For those ready to put in the work, it’s full of opportunities to step up, take ownership, and make a real impact."
Erica Kong
Product Designer
"Uber hosts an innovative environment, solving diverse problems that gives endless opportunities for their designers to have global impact. I appreciate Uber's investment for career development through internal mentorships and programs, allowing designers to continuously grow their skillset."
Explore our Design teams
- Brand
Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.
- Marketing
Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.
- Product
A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.
Teams
Departments
Offerings
Locations
Asia Pacific
Europe, Middle East & Africa
Latin America
United States & Canada
Inside Uber