KFC generates "Finger-Lickin' Good" sales
Success Story
The beloved fast-food chain served targeted offers to reach more families through Uber Eats.
+480K Impressions (In-Menu Ads)
10.6% CTR (In-Menu Ads)
84% Sales lift (Kids' Bucket sales)
Objective
Britvic and KFC wanted to drive KFC's category ownership on Uber Eats and increase sales of their new Fruit Shoots product through sales of the KFC Kids' Bucket.
Strategy
By targeting families during core daytime hours and holidays (like mid-term break and Halloween), KFC and Britvic reached kids at strategic moments.
Results
The campaign resulted in an enormous 84% sales lift for Fruit Shoots and the Kids' Bucket, converting more families as KFC lovers on Uber Eats.
Format: Offers, Sponsored Search
Market: UK, Ireland
Vertical: Restaurant/QSR
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