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Freedent takes a fresh approach to advertising

Success Story

The chewing gum's uniquely bold creative captured attention with 100% SOV.

178s Average view time (+80s above benchmark)

74% Considered the ad 'original' (+10pp general population)

54% Would consider a purchase (+6pp general population)

Objective
Freedent wanted to grow mass awareness for their chewing gum in France.


Strategy
The brand used Journey Ads with 100% SOV to capture Uber rider attention with bold creative. They were the first brand to use this product, and it paid off.


Results
A brand lift study showed that Freedent's in-ride campaign raised awareness significantly. The well-placed ads led to high engagment and recall with over half of the participants remembering seeing the campaign, and agreeing they'd consider a purchase.

Format: Journey Ads

Market: France

Vertical: CPG/Grocery

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