Multiple CPG brands drive sales with spotlight positioning
Success Story
Sponsored items help brands stand out in-app.
2+ Featured products added to order for a US water brand
80% Conversion rate for a US chips brand
1183% ROAS for a US soda brand
Objective
CPG brands sought to increase sales volume and basket size.
Strategy
Employing Sponsored Items offered CPG items the opportunity to surface products to the top of consumers' feeds and position their brands first within competitive categories.
Results
Top of mind visibility, spontaneous adds-to-cart, increase in basket size, increased sales volume, and more. All three brands experienced a conversion rate of 80% or higher and a low cost-per-click combined with high sales volume drove significant ROAS value averaging at 1,000%+.
Format: Sponsored Items
Market: USA
Vertical: CPG/Grocery